While somewhat of a newcomer to the senior living world, Jeremy is no stranger to the hospitality industry. Jeremy brings 20+ years of hospitality experience to his role at All Seasons Birmingham. He has spent most of his career working in in luxury properties in Florida, California, and Michigan, most recently managing the David Whitney Building in downtown Detroit. To Jeremy, ‘hospitality’ is not an industry but, rather, a way of life, an opportunity to brighten residents’ day with a kind word or gesture, enriching lives – offering family reassurance their loved ones are in the best of hands. His guiding principle is to remind staff, daily, to treat all residents with respect, compassion, and dignity – everyone is to be cared for with the utmost respect, as we would our own family. Originally from Fort Wayne, Jeremy spent most of his youth in Indiana followed by a long stay in Florida, before returning to his Midwestern roots here in Michigan several years ago. Outside of work, Jeremy most values time with his wife and son, and particularly likes spending time outdoors.
ASSISTANT EXECUTIVE DIRECTOR
With nearly 10 years of experience in senior living, Zach Guida, Assistant Executive Director at All Seasons Birmingham, has truly come up through the All Seasons ranks. Starting as a waiter, concierge and Director of Life Enrichment, later being promoted to his current role. As Assistant Executive Director, Zach oversees daily business operations, responds to resident inquiries, and provides support to co-workers and staff. Zach says his work is fulfilling because it gives him a sense of purpose, knowing his efforts matter to the residents, the staff he works alongside, and the company that he’s helping to shape and improve. Originally from Lapeer, MI, Zach is a graduate of Oakland University, with a major in Creative Writing and a minor in Instrumental Music. Zach’s many leisure pursuits include gaming, hiking, bowling, and trying new restaurants! In life, Zach believes, “You can achieve anything. The only limits are the ones you set for yourself.”
DIRECTOR OF SALES & MARKETING
Rita Zhao brings 25+ years of hospitality industry experience to her role as Director of Sales & Marketing at All Seasons Birmingham. In particular, she spent 15 years with the Hyatt Corporation, as Regional Director of Sales Operations in Hong Kong. Born and raised in northern China, where the culture is a blend of Russian, Japanese, and Korean heritage, Rita has always been passionate about meeting people from different walks of life. Recently, she returned to the Detroit-area to be closer to her family. At All Seasons Birmingham, Rita’s goal is to make a difference every day for those making the transition to senior living. At All Seasons Birmingham, Rita’s daily responsibilities include establishing referral-based relationships with current and prospective residents, educating prospective residents and their families on the many benefits of choosing an award-winning All Seasons community, and providing direction to Sales Counselors. Rita is a huge believer in teamwork. Asked about what guides her on a daily basis, Rita’s answer: “If you want to fast - go alone - if you want to far, go together!”
DIRECTOR OF LIFE ENRICHMENT
With a master’s degree in social work, Heather brings a valuable mix of experience working with people of all ages, helping to improve quality of life and enhance the engagement of those she interacts with. In addition to her experience in the senior living sector, her work has included advocating for children, refugees, and other vulnerable populations. With the firm belief that every resident has the right to an active and exciting life, Heather brings her enthusiasm for helping residents make the most of every day to her role as Director of Life Enrichment at All Seasons Birmingham. As a ‘relative newcomer’ to the senior living industry, Heather says she has “fallen in love” with the stories, personalities, and warmth of the residents she meets. “Each day provides opportunities to better hone my skills and help each resident create new memories.” For inspiration, she cites Michael Jordan, “Some people want it to happen, some wish it would happen, others make it happen." A native of the Detroit-area, in her free time Heather enjoys gardening, visiting with family, going to sporting events, and spending time in the city.
Matthew Ford is from St. Joseph, MI, and has worked in Hospitality since 2000 and in Senior Living since 2014. As Executive Chef at All Seasons Birmingham, Matthew oversees everything food and beverage related. He chooses ingredients, writes menus, develops specials, organizes special events, and supervises his staff. Matthew understands the powerful social and emotional impact of enjoying meals together and strives to evoke those good feelings with every meal he cooks. When not at work, Matthew loves spending time with his family, brewing beer, and camping and fishing with his children.
DINING ROOM MANAGER
With over seven years’ experience in the food service industry, Alexandria Wisniewski, Dining Room Manager at All Seasons Birmingham, came up through the ranks, starting with a summer job at McDonald’s when she was a senior at Utica High School, and worked as both server and line cook at the Royal Park Hotel, a luxury hotel in Rochester, before making her move to senior living in 2019. Alexandria says getting to know the residents personally is key to always being able to provide the highest level of service, and quickly resolve any issues that might arise. While Alexandria takes pride in helping make each day a happy one for the residents, she says they, in turn, put a smile on her face! “The residents are wonderful people. Getting to know each of them personally is amazing—and to hear their life stories is a very special feeling.” Having earned an Associate’s degree from Macomb Community College in Culinary and Pastry Arts, Alexandria, who grew up in Sterling Heights, loves having family close by, and she’s always happy to bake a cake for family gatherings, especially birthdays. When she’s not working, other pastimes include playing volleyball and watching movies.
DIRECTOR OF MAINTENANCE
As Director of Maintenance at All Seasons Birmingham, Anthony puts his lifetime of experience in the trades to work every day. With many years of experience in general construction, Anthony brings an additional 10+ years of maintenance-specific experience to All Seasons Birmingham. With that kind of background, it’s safe to say Anthony, who says he loves to fix things, makes good on his promise to “improve the residents’ lives by ensuring everything works properly!” Anthony believes in being honest and genuine, while striving to make an impact every day – leaving the community just a little better each day than when he came to work that morning. Originally from Chesterfield, MI, Anthony loves spending time with family and friends, whether it’s camping, riding dirt bikes, or just generally enjoying the great outdoors, Michigan-style!
EXECUTIVE VICE PRESIDENT, SENIOR LIVING
Born and raised in Flint, Jason Kohler has worked in Senior Living and adjacent industries for over 18 years. Since 2003, he has been involved in nearly every facet of senior care, including Independent and Assisted Living, Memory Care, and more. Jason’s prior experience in the Hospitality industry was incredibly helpful when refocusing his career on Senior Living. In his current role, his day-to-day involvement at the community primarily involves helping to support the work that happens in the field, spending quality time in the communities whenever possible. Jason is energized by serving others and loves making a resident’s day whenever and however he can. Outside of work, he plays competitive billiards and also enjoys snowboarding, working out, and spending time with family and friends. His guiding principle is “Take care of your associates. In turn, they will take good care of the residents, and the rest will take care of itself.” A quote that inspires him is, “Whether you think you can, or think you cannot, you’re right.” - Henry Ford
SENIOR VICE PRESIDENT OF OPERATIONS, SENIOR LIVING DIVISION
Originally from Lancaster, PA, Adam Snyder has been involved in Senior Living since 2003. He now oversees the day-to-day operations for all Beztak Senior Living communities. Adam enjoys interacting with people every day and helping brighten lives. He has a passion for tackling issues and finds brainstorming and implementing new solutions very rewarding. Outside of work, Adam loves attending his kids’ sporting events, golfing, hiking, and fishing.
JOE DEL SERRONE
SENIOR DIRECTOR OF BRAND MANAGEMENT, SENIOR LIVING DIVISION
Joe Del Serrone was born in Michigan and raised in Italy, where he began his career in hospitality over 20 years ago. His experience includes cruise ships, luxury hotels and apartment management. Joe has worked in Senior Living since 2014, currently leading world-class brand initiatives to ensure a consistent and compelling brand experience globally across the All Seasons communities. Joe enjoys getting to know people and strives to make a positive difference in the lives of residents and team members. When not at work, Joe enjoys cooking, Italian music, travel and quality time with family and friends.
CORPORATE DIRECTOR OF FOOD AND BEVERAGE, SENIOR LIVING DIVISION
Daniel Novak a native Detroiter has been working in management, food service, and senior living for over 20 years. His day-to-day responsibilities include working with our culinary teams developing dining programs, setting and maintaining standards, verifying food safety compliance and ensuring quality. Dan treats each day as an opportunity to exceed our residents expectations by creating a spectacular dining experience from start to finish inclusive of food, ambiance, décor and service. When not at work, he enjoys cooking for family and friends, dining out trying new restaurants, and fishing and spending time at his cottage in Northern Michigan.
CORPORATE DIRECTOR OF SALES AND MARKETING, SENIOR LIVING DIVISION
Having spent 16 of his over 18 years’ industry experience in related and relevant positions, Michigan native Michael MacDonell is responsible for oversight of the Beztak and All Seasons Senior Living salesforce as a whole. This includes active involvement in the success and optimization of all phases, from prospective-resident through to move-in. Michael particularly enjoys working with his team to engage with prospective residents and their families to discover how to best meet the individual needs of each. Outside of work, Michael stays busy helping his wife raise their two young boys. In addition to spending time with his family, he also enjoys playing music and bike riding. One of his chief guiding principles is “take ownership in everything you do.” A quote that inspires him is “We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” — Miya Yamanouchi
DIRECTOR OF ARTISTIC AND INTELLECTUAL PLANNING
Originally from Washington D.C., Natalie brings over ten years’ experience in performing arts, nonprofit administration, and arts conference programming and producing to her role. As Director of Artistic and Intellectual Planning, she is responsible for curating and overseeing the artistic and educational programs for the All Seasons senior communities in MI, AZ, and FL. More specifically, Natalie actively conceptualizes, develops, maintains, and controls the vision, venue, and content that shapes the artistic, educational, and cultural programming of the All Seasons communities. Natalie believes there’s no better feeling than witnessing a room of strangers form an innate bond because of a shared art experience. When not working, she enjoys travel, exploring the outdoors, writing, and seeing as many new performers as she can. A quote that inspires her is “The purpose of art is to lay bare the questions that have been hidden by the answers.” (James Baldwin)
DIRECTOR OF CLINICAL COMPLIANCE
As Director of Clinical Compliance with All Seasons, Erica puts her 28 years of experience in senior living, including 16 as Director of Nursing at a skilled care/assisted living facility, to work ensuring that care provided at All Seasons meets the highest possible standard for our residents. Erica conveys that she loves being able to bring compassion and empathy to the lives of those who she says have, “laid the groundwork for us.” Over the course of her work, she says, she has learned, “People will forget what you said, they will forget what you did, …but they will never forget how you made them feel.” Erica’s top priority is to foster an atmosphere in which every member of the All Seasons team knows their contribution is valued. After all, a great team is the foundation of great care! Originally from Detroit, Erica loves to cook and bake for family gatherings. When she has time, she also loves scouring bookstore shelves for the next great mystery novel!