Metro Detroit native Rob Rowan brings over 25 years’ experience to his role of Executive Director at All Seasons. His daily responsibilities include being there for his residents and his team to encourage and bring a positive attitude. One of the highlights of his role is getting the chance to make someone’s day each and every day. Outside of work, Rob enjoys hiking, automotive events, and cooking. Rob’s guiding principle is “be hospitable” and his favorite quote is by Theodore Roosevelt: “The best executive is the one who has enough sense to pick good people to do what needs to be done, and enough self restraint to keep from meddling with them while they do it.”
ASSISTANT EXECUTIVE DIRECTOR
Luli Mhilli is from Albania and has spent 9 years in the Hospitality industry. She joined the All Seasons Birmingham team in 2015. Luli oversees daily office operations and helps answer residents' questions and concerns. She finds that getting to know each resident on a personal level is a deeply rewarding experience. Her guiding principle is "To handle yourself, use your head. To handle others, use your heart." When not at work, Luli loves spending time with her children.
Matthew Ford is from St. Joseph, MI, and has worked in Hospitality since 2000 and in Senior Living since 2014. As Executive Chef at All Seasons Birmingham, Matthew oversees everything food and beverage related. He chooses ingredients, writes menus, develops specials, organizes special events, and supervises his staff. Matthew understands the powerful social and emotional impact of enjoying meals together and strives to evoke those good feelings with every meal he cooks. When not at work, Matthew loves spending time with his family, brewing beer, and camping and fishing with his children.
Executive Vice President, Senior Living
Born and raised in Flint, Jason Kohler has worked in Senior Living and adjacent industries for over 18 years. Since 2003, he has been involved in nearly every facet of senior care, including Independent and Assisted Living, Memory Care, and more. Jason’s prior experience in the Hospitality industry was incredibly helpful when refocusing his career on Senior Living. In his current role, his day-to-day involvement at the community primarily involves helping to support the work that happens in the field, spending quality time in the communities whenever possible. Jason is energized by serving others and loves making a resident’s day whenever and however he can. Outside of work, he plays competitive billiards and also enjoys snowboarding, working out, and spending time with family and friends. His guiding principle is “Take care of your associates. In turn, they will take good care of the residents, and the rest will take care of itself.” A quote that inspires him is, “Whether you think you can, or think you cannot, you’re right.” - Henry Ford
SENIOR VICE PRESIDENT OF OPERATIONS, SENIOR LIVING DIVISION
Originally from Lancaster, PA, Adam Snyder has been involved in Senior Living since 2003. He now oversees the day-to-day operations for all Beztak Senior Living communities. Adam enjoys interacting with people every day and helping brighten lives. He has a passion for tackling issues and finds brainstorming and implementing new solutions very rewarding. Outside of work, Adam loves attending his kids’ sporting events, golfing, hiking, and fishing.
JOE DEL SERRONE
SENIOR DIRECTOR OF BRAND MANAGEMENT, SENIOR LIVING DIVISION
Joe Del Serrone was born in Michigan and raised in Italy, where he began his career in hospitality over 20 years ago. His experience includes cruise ships, luxury hotels and apartment management. Joe has worked in Senior Living since 2014, currently leading world-class brand initiatives to ensure a consistent and compelling brand experience globally across the All Seasons communities. Joe enjoys getting to know people and strives to make a positive difference in the lives of residents and team members. When not at work, Joe enjoys cooking, Italian music, travel and quality time with family and friends.
CORPORATE DIRECTOR OF FOOD AND BEVERAGE, SENIOR LIVING DIVISION
Daniel Novak a native Detroiter has been working in management, food service, and senior living for over 20 years. His day-to-day responsibilities include working with our culinary teams developing dining programs, setting and maintaining standards, verifying food safety compliance and ensuring quality. Dan treats each day as an opportunity to exceed our residents expectations by creating a spectacular dining experience from start to finish inclusive of food, ambiance, décor and service. When not at work, he enjoys cooking for family and friends, dining out trying new restaurants, and fishing and spending time at his cottage in Northern Michigan.
REGIONAL DIRECTOR OF OPERATIONS, SENIOR LIVING DIVISION
With over 25 years of experience in all areas of Senior and Specialized Residential Housing, Rebecca brings a robust knowledge of Independent and Residential communities to her role. As Regional Director of Operations, Rebecca spends time at her communities supporting and training on-site employees in their daily responsibilities. She also loves meeting and visiting with residents, ensuring they feel comfortable and fulfilled in their homes. Outside of work, Rebecca enjoys spending time with family and friends, practicing yoga, taking in nature, and shopping. A quote that inspires her: “None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful." – Mother Teresa
CORPORATE DIRECTOR OF SALES AND MARKETING, SENIOR LIVING DIVISION
Having spent 16 of his over 18 years’ industry experience in related and relevant positions, Michigan native Michael MacDonell is responsible for oversight of the Beztak and All Seasons Senior Living salesforce as a whole. This includes active involvement in the success and optimization of all phases, from prospective-resident through to move-in. Michael particularly enjoys working with his team to engage with prospective residents and their families to discover how to best meet the individual needs of each. Outside of work, Michael stays busy helping his wife raise their two young boys. In addition to spending time with his family, he also enjoys playing music and bike riding. One of his chief guiding principles is “take ownership in everything you do.” A quote that inspires him is “We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” — Miya Yamanouchi
DIRECTOR OF ARTISTIC AND INTELLECTUAL PLANNING, SENIOR LIVING DIVISION
Originally from Washington D.C., Natalie brings over ten years’ experience in performing arts, nonprofit administration, and arts conference programming and producing to her role. As Director of Artistic and Intellectual Planning, she is responsible for curating and overseeing the artistic and educational programs for the All Seasons senior communities in MI, AZ, and FL. More specifically, Natalie actively conceptualizes, develops, maintains, and controls the vision, venue, and content that shapes the artistic, educational, and cultural programming of the All Seasons communities. Natalie believes there’s no better feeling than witnessing a room of strangers form an innate bond because of a shared art experience. When not working, she enjoys travel, exploring the outdoors, writing, and seeing as many new performers as she can. A quote that inspires her is “The purpose of art is to lay bare the questions that have been hidden by the answers.” (James Baldwin).